What does the brand stand for? What does the logo mean?
Oo La is an expression of joy. From its French origin it is a subtle nod to the birth place of perfumery. By capturing this expression in black and white chemistry tiles we are referencing our lab design aesthetic and visually presenting our motto, ‘Chemistry of Emotion’. This duality of chemistry and emotion and in ways opposites like black and white. So Oo La is an opportunity to delve into oneself and sort between the biology, the chemistry and the emotion which is what collectively makes us human.
Indeed perfumery may be described as a study in the art and science of smell (olfaction)