Why did we start Oo La Lab?
We love fragrance as a form of expression. We didn’t love the mass marketing approach to the industry and how it stifled creativity and forced styles or ingredients onto genders.
Oo La is a highly experiential brand and well known for its immersive workshop experience.
Oo La decided to change the lens on the industry and focus our interest on the process of creation and to open this shrouded industry up to everyone. Since everyone has a nose, a very powerful instrument tied to emotion, memory and mood, it is fitting that we should all know how to use it. By designing or crafting our own fragrance styles we are expressing our true selves and what makes us happy.