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Mon-Sat, 10am-6pm

The Modern Nose - Oo La Lab
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The Modern Nose

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It is a sad fact that our modern civilization is causing deterioration and decay of our sense of smell. We just don’t think we need it as much and these days using our sense of smell as a survival instinct, to spot danger, to find food (and avoid food that’s gone bad).

But the research shows our human sense of smell is so far more powerful than our other senses, even more than sight, believe it or not!

Due to the Covid-19 pandemic and the well documented loss of smell as a symptom, our sense of smells is coming back into light so to speak. Being locked up at home is also driving feelings of nostalgia, which more often than not are also related to the longing for certain smells and the memories they unlock.