Step 01 — Your Brand

Tell us about the brand you're building.

Even if it doesn't have a name yet — what it stands for matters more right now.

Brand name (or working title)

In one sentence — what does this brand sell or stand for?

Which markets are you targeting?

Singapore

UAE / Dubai

Thailand

Malaysia

Australia

Indonesia

Other / Global

Where are you in the process?

Idea stage — exploring

Brief is ready — need a partner

Already launched — expanding range

Please fill in your brand pitch and select at least one market.

Step 02 — The Product

What are we making together?

Select everything that applies. We'll tailor the brief around your combination.

Product category

Fragrance — EDP / EDT

Fragrance — Solid / Oil

Amenities — Body Wash / Lotion

Amenities — Shampoo / Conditioner

Amenities — Hand Wash / Sanitiser

Air Care — Candle

Air Care — Reed Diffuser

Air Care — Room Spray

Oral Care — Toothpaste / Serum

Oral Care — Mouth Rinse

Oral Care — Other

What moment or occasion is this product for?

Who is the end customer?

Please select at least one product category.

Step 03 — The Sensory Brief

What should it smell, taste, or feel like?

Don't worry about technical language. A reference, a feeling, a place — all of it is useful.

Describe the scent or sensory direction

Any reference products, perfumes, or brands? (optional)

What should the customer feel after using it?

Confident

Calm

Energised

Grounded

Luxurious

Clean

Sensual

Playful

Are there any notes or ingredients to avoid? (optional)

Please describe the scent or sensory direction.

Step 04 — Scale & Timeline

How many units, and by when?

These numbers shape everything — formulation, packaging, lead time, and cost. Be as honest as you can.

Minimum order quantity you're comfortable with

Under 100

Sampling / pilot run

100 – 500

Small launch

500 – 2,000

Retail-ready

2,000+

Scaling / chain

When do you need first samples?

As soon as possible

1 – 3 months

3 – 6 months

6 months+

Flexible

Do you have packaging in mind?

Use your stock packaging

Stock packaging, custom label

Fully custom packaging

Not decided yet

Anything else we should know about budget or constraints? (optional)

Please select a quantity range and a timeline.

Step 05 — Your Details

Who should we come back to?

We review every brief personally. You'll hear from us within 2 business days.

Your name

Email address

WhatsApp or phone (optional — fastest way to reach you)

How did you find us?

Please enter your name and a valid email address.

By submitting you agree to Oo La Lab contacting you about your brief. We don't share your information with third parties.

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Brief received.
We'll be in touch.

We've got everything we need to start thinking about your product. One of our team will review your brief and come back within 2 business days with initial thoughts and next steps.

What happens next

We'll review your brief, assess the product-market fit for your target markets, and come back with a proposed formulation direction, MOQ, and lead time — along with any questions we have before we can go further.

Book a discovery call instead →