Marcel Proust famously described how tasting a madeleine dipped in tea unlocked a flood of childhood memories he’d long forgotten. Today we know why: scent signals bypass the brain’s thalamus and travel straight to the amygdala and hippocampus—the regions that process emotion and memory. In a single inhalation, we can be catapulted back to first loves, childhood breakfasts, or the warm embrace of a beloved friend.

Inside Oo La Lab, we build on this magic.

Scientific studies confirm what poets have long sung: olfactory triggers can induce rapid mood shifts—a spritz of lemon for focus, a waft of lavender for calm. Yet beyond the lab, these molecules remain steeped in mystery, ready to surprise us with emotions we didn’t even know we carried.

When we blend fragrance inside Oo La Lab, we are doing more than mixing oils—we are weaving the threads of our personal histories into every drop.