DBS Bank × Oo La Lab
The scent of new money.
A limited-edition Eau de Parfum inspired by freshly printed Singapore banknotes.
Explore the project
Fragrance design & productionSingaporeChinese New Year 2024
01 / The briefDBS Bank ×
DBS Bank ×
Oo La Lab.
DBS wanted to celebrate Chinese New Year while encouraging customers to use cashless e-red packets. The starting point was a familiar festive association: the crisp smell of new notes.
- 2,500
- bottles in the giveaway
- 30 ml
- Eau de Parfum
- 2024
- Chinese New Year
02 / The work
Prosperity, bottled.
Working with The Secret Little Agency, we translated that scent into HUAT: effervescent aldehydes, inky paper and soft musk. The fragrance was hand-poured into 30 ml bottles for the limited edition.
DBS ran a customer promotion giving away 2,500 bottles. The project attracted coverage in Singapore media and the trade press.
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