Unilever × Oo La Lab
You cannot brief what you cannot name.
A practical introduction to the language of perfumery for Unilever’s regional brand managers.
Explore the project
Education & trainingSingaporeRegional brand managers
01 / The briefUnilever ×
Unilever ×
Oo La Lab.
Unilever wanted its regional brand managers to develop the vocabulary and practical understanding needed to brief fragrance suppliers and contribute to creative product development.
- ≈80
- regional brand managers
- 2
- consecutive masterclasses
- ½ day
- per masterclass
02 / The work
From a word to a formula.
Led by founder Dan Terry, the sessions explored fragrance language and the relationship between smell, mood, memory and emotion. Participants then built and tested their own fragrance formulas.
Two tailored masterclasses brought around 80 regional brand managers to Singapore. The programme also opened discussions about further training with other Unilever offices.
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