The Science of Feeling™

Scent does something to us.

We're curious about what, why and how — the open standard behind our fragrances, the tool that maps a century of taste, and the stories that connect them.

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Story Collections

Curated series from the Notes archive, grouped by theme.

 Understand

Chemistry of Oo

The open taxonomy behind every accord we use.

 Explore

Timeline of Perfume

Sixty-one perfumes, a century of taste, interactively.

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Story Collections

Six threads through the Notes archive, curated by theme.

The Chemistry of Feeling

The Chemistry of Feeling

The science underneath the sensation.

Featured read We built a periodic table for fragrance. Here's why this matters. View collection →
Everything Vibrates

Everything Vibrates

Frequency, Solfeggio and the seven-fragrance system.

Featured read From Root to Crown: Meet Our Seven Frequency Fragrances View collection →
Own Your Nose

Own Your Nose

Scent as language and ritual.

Featured read Spiritual Whiffs—Scent in Ritual, Religion & Reverie View collection →
The Next Frontier

The Next Frontier

Where fragrance is heading.

Featured read We Don't Believe the Future of Fragrance Is Something You Wear View collection →
Sensorial Wellness

Sensorial Wellness

Fragrance as social prescription.

Featured read The Doctor Will Now See You: The Rise of Social Prescribing View collection →
Notes From the Lab

Notes From the Lab

Dispatches, launches and events.

Featured read Rare moments are hard to find.... View collection →
The Chemistry of Oo

Understand — mechanism register

The Chemistry of Oo

Colour has Pantone. Music has MIDI. Fragrance has nothing — until now. Twenty-seven accords, an open standard, DOI-registered, CC BY 4.0.

Read the standard →
Timeline of Perfume

Explore — experience register

Timeline of Perfume

Sixty-one perfumes, 1919–2020. Like your way through a century of taste and sharpen a profile as you go.

Explore the timeline →

All Notes

We Don't Believe the Future of Fragrance Is Something You Wear
Collection-next-frontier

We Don't Believe the Future of Fragrance Is Something You Wear

The future of fragrance is something you notice.
The Rise of Multisensory Art and the Human Need to Feel Again
Collection-next-frontier

The Rise of Multisensory Art and the Human Need to Feel Again

For much of modern history, art has been experienced primarily through the eyes. We visit galleries to look. Museums ask us not to touch. Concert halls encourage us to sit still and listen. The senses...
The Next Frontier Is Emotional Occupancy
Collection-next-frontier

The Next Frontier Is Emotional Occupancy

Emotional Occupancy, the next frontier For decades, we have measured success through occupancy. How many rooms were filled.How many seats were taken.How many people attended.How many visitors passed through. We have become remarkably good at...
We built a periodic table for fragrance. Here's why this matters.
Collection-chemistry-of-feeling Fragrance education

We built a periodic table for fragrance. Here's why this matters.

Every sensory material a designer works with has a shared language. Colour has the Pantone system — a designer in Singapore and a factory in Portugal can align on exactly the same shade with a...
The Doctor Will Now See You: The Rise of Social Prescribing
Collection-sensorial-wellness

The Doctor Will Now See You: The Rise of Social Prescribing

Some of the things that help us most are not prescriptions. They are places, people and reasons to show up.
Rare moments are hard to find....
Collection-notes-from-the-lab

Rare moments are hard to find....

In a city that thrives on pace, productivity and constant motion, finding moments of true stillness can feel rare. Located in Dubai Design District (D3), Oo La Lab Dubai offers something refreshingly different - a...
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