Smell, its not something we talk about too often, well at least before the 'Rona, it was considered the ugly duckling of our senses, a distant mute cousin of our attention sucking senses of sight...

Explaining the ‘Chemistry of Oo’ fragrance table. We created the Oo chemistry table as a new and fresh lens on the often confusing world of fragrance.

How to wear (or not wear) perfume. Please. Don’t bruise molecules! 

What are Top, Middle & Base Notes? Ingredients can be classified based on our molecular weight. In this way, lighter ingredients will appear in a burst and quickly disappear.

Great question and here are some recommendations to help you get matched up right. The Mixology Kits are great if you want to explore perfume accords, how styles come together and learn to discover the...

Hey what gal doesn’t like a floral aroma? How could we live life without the delicate, sweet, powdery, heavenly scents that flowers gift us? Oo La Lab has created a collection of 7 floral perfumes....

There are 1,000s of new fragrance launches every year. How do we keep up?

The Modern Nose. It is a sad fact that our modern civilization is causing deterioration and decay of our sense of smell. 

Why use alcohol inside perfume? First of all, its important to know that the alcohol we use is denatured. This means its not drinking alcohol. 

Got half bottles of perfume on your dresser? Maybe more than one? Me too. Did you know that you can layer your current perfumes to create a new and unique fragrance for any occasion? You...