How do we smell? The human sense of smell is processed in a very primitive part of our brain, called the Limbic System.

About the founder of Oo La Lab. Terry Jacobson is the founder. He has been working in the industry for almost 20 years although he still considers himself (and his approach) as that of an...

What does the brand stand for? What does the logo mean? Oo La is an expression of joy. From its French origin it is a subtle nod to the birth place of perfumery.

Why did we start Oo La Lab? We love fragrance as a form of expression. We didn’t love the mass marketing approach to the industry and how it stifled creativity and forced styles or ingredients onto...