Evernyl, for Oakmoss

Evernyl Chemical Structure

Evernyl, for Oakmoss

Described as possessing a mossy, powdery oakmoss, woody, phenolic and earthy character, Evernyl is a deceptively powerful material that can have a significant effect on a blend. It is an excellent fixative and adds great depth and substance to almost any fragrance.

Although it isn’t a full substitute for oakmoss on its own, (unfortunately much oakmoss is banned or heavily restricted in modern day perfumes) this chemical is one of the key odour components of oakmoss absolute. As such it imparts a much cleaner note useful in fougere and modern chypre.

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The Aroma Chemical Brothers

Hedione, for blooming floralcy

Bacdanol for creamy sandalwood note

Iso E Super for long-lasting woody note

Dihydromyrcenol for citrus and green tea

Helional for aquatic, ozone note

Galaxolide for clean white musk

Aldehyde C-18 for coconut

Benzyl salicylate for Orchid note

Coumarin for Tonka bean note

Ambroxan for ambergris note

Beta Pinene for forest fresh effect

Buccoxime for blackcurrant juicy effect

Evernyl for Oakmoss 

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CORPORATE EXPERIENCES

Integrating aroma into cocktails with Bombay Sapphire

RESULTS:

  • Introduction of Star of Bombay super premium gin to leading bartenders in Singapore
  • Immersive and novel presentation format drove high participation and engagement levels
  • Bartenders were introduced to the subtle art of essential oils in cocktails and the powerful role our sense of smell plays in the consumption of alcoholic beverages.

THE CHALLENGE:

  • Bacardi was looking to premiumise the highly profitable gin segment with the launch of a new, super premium, higher-strength gin in Singapore.
  • Star of Bombay features two additional botanicals on top of the 10 that feature in the core Bombay Sapphire expression. The classic notes of juniper, angelica and coriander have been intensified, with the addition of bergamot and ambrette seeds offering extra exoticness. 
  • A rich and intense gin, Bacardi wanted to educate trade on the characteristics of Star of Bombay and how it could be applied to their cocktails.
OUR SOLUTION:

  • Bacardi engaged Oo La Lab to host 30 of Singapore's leading bartenders in an immersive workshop experience. Bartenders were challenged to take their mixology skills to the next level with focus on botanicals and the power of natural ingredients. 
  • We invited the attending bartenders to create their own essential oil followed by a cocktail making session infused with the scents they created. The session featured a competitive element, with the best smelling cocktail winning a prize to inspire further engagement.
  • The exclusive Aroma Workshop was led by Head Bartender Andrew Loudon, the man behind award winning bar “Tippling Club”,  who shared his experience and journey of how aromas were integrated into his cocktails.
  • Taste and smell being closely interrelated senses, this creative session created the excitement Bacardi needed to introduce the premium gin to the Singaporean market.

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